Survey Validates Our Approach

We conducted a survey of 500 randomly-selected people to determine the effectiveness of the TransparenC platform.

Carbon financing in the form of voluntary carbon credits is a crucial lever to stimulate capital injections into an industry that plays a pivotal role in combating climate change and addressing the UN Sustainable Development Goals. However, in a market that continues to lack uniform standards, methodologies and MRV processes, the buy-in of the general public is neglected. The drivers of mistrust are two-fold; outdated communication channels in the form of extensive technical documentation (e.g., PDDs) or high-level brochures inadequately quell the well documented ‘greenwashing’ scandals. At TransparenC, we inherently believe that market participants can increase their return on investment if they allocate resources towards educating and engaging their ecosystems on carbon project impact. We provide the technology to do so at unparalleled pace and cost.

To test the effectiveness of the TransparenC platform, we surveyed 500 randomly-selected employees on their experience using the platform, specifically the Chaco Vivo project page. In doing so, we assessed peoples’ views on carbon projects and credits prior to their exposure to our platform and then again after.

To calibrate the answers of the respondents, we asked them a series of both simple and complex questions about the project. With an average accuracy of 83%, the majority of the participants were able to correctly answer key questions.

The survey results are yet another data point showcasing the importance of ecosystem engagement. By educating the general public, project developers, intermediaries and corporate buyers are able to increase their value proposition. If you would like to learn more about the survey or our technology, do not hesitate to contact our team.